From tonight's dinner to next summer's trip — Palette plans it in one conversation, built around your taste. And for the first time, the data you give works for you.
Your daily companion
Palette isn't something you open once a month to book a flight. It's the first thing you check when you wonder what to do tonight — and it reads the weather, knows what's open, and picks for your mood.
Before, during & after
The real companion moment isn't planning from your sofa — it's being on the ground, when the weather turns and the plan needs to change. That's where Palette beats a map: context, memory and your taste, in your pocket while you're actually there.
The money layer
Save toward trips, track what you spend, know exactly when "someday Bali" becomes "Bali in October." Travel finance, finally on your side.
Set a destination, set a goal, auto-deposit each payday. Watch your trip get closer with every contribution. "Someday Bali" becomes "Bali in five months."
An annual travel budget you can actually see. Every flight, hotel, meal and activity tracked, every trip totaled — every overshoot caught before it ruins next month.
Forward your confirmations or connect your email. Palette parses dates, prices, addresses, and reservations — so your itinerary builds itself.
It comes to you
Plugged into your calendar and watching the deal feeds, it surfaces only the matches that fit your life and your taste. That's what turns it from an app you open into the first thing you check every morning.
Why Palette
You already have five apps for travel and going out. None talk to each other. None know you. Palette replaces all of them — and gets better the more you use it.
Built around your taste
Tell us your vibe once. Every suggestion after — tonight's dinner, this weekend, next summer — is chosen for you. Not for everyone. For you.
Group trips, done properly
After the trip
When you're home, Palette builds a recap automatically — the places, the photos, what you said you loved. A personal travel archive that grows for years, beautiful enough to share, and quietly making the next trip smarter.
Why it gets better — and why that's the moat
One tap after each experience teaches the AI something real. Multiply that across every trip and the personalisation becomes a head start no new competitor can copy — and your data finally works for you, not against you.
And a few that punch above their weight
Why now
How Palette sustains itself
The path
From the founder
I've watched thousands of travelers check into hotels they didn't love, eat at restaurants they regretted, and leave trips wishing they'd planned differently. I've felt it myself too — and I see it in everyone around me who wants to travel more but doesn't know where to go, what they'd actually enjoy, what's close enough to be a real option, or how often they can realistically make it happen.
I spent nine years in luxury hospitality across four continents — and travelled just as much as I worked. Every guest asked me the same thing: where should I go, what should I eat, what's actually worth it?
I was their Palette. Now I'm building one for everyone.
Join the founding waitlist. Be first. Shape what we build.