Tell Palette where you're headed, or just how you want to feel. It plans the stays, the food and the route — priced all-in, built around you — then books you direct, so you keep your rate, points and status.
Before, during & after
The real concierge moment isn't planning from your sofa — it's being on the ground, when the weather turns and the plan needs to change. That's where Palette beats a map: context, memory and your taste, in your pocket while you're actually there.
How it works
Tell it where you're thinking — or just the feeling you're after. You get the whole trip: where to stay, where to eat, how to get around, what it really costs. Not a search box — a concierge with taste.
Flights, stays, restaurants, activities — locked in with a single tap. Where it can, Palette books you direct with the hotel, so you get the member rate and stay a guest, not a number in an OTA's database.
The pace you keep, the food you love, the people you travel with — each plan sharpens the next, so the third trip Palette builds for you is already wiser than the first.
Your everyday sidekick
Palette isn't something you open once a month to book a flight. It's the thing you check when you wonder what to do tonight — it reads the weather, knows what's open, remembers the dates that matter, and picks for your mood.
The money layer
Save toward trips, see what you really spend, and know the exact month "someday" turns into a date on the calendar.
Set a destination and a goal, auto-deposit each payday, and watch the trip get closer. "Someday Bali" becomes "Bali in five months."
Every flight, hotel, meal and activity tracked and totaled — every overshoot caught before it ruins next month.
Forward a confirmation or connect your email and Palette reads the dates, prices and addresses — so your itinerary builds itself.
It comes to you
Palette lives inside your week. It sees the empty Saturday before you do, it knows the blossom window won't wait, and it only ever speaks when the three signals line up. One nudge a day, max.
Why Palette
You already have five apps for travel and going out. None talk to each other. None know you. Palette replaces all of them — and gets better the more you use it.
Built around your taste
Tell us your vibe once. Every suggestion after — tonight's dinner, this weekend, next summer — is chosen for you. Not for everyone. For you.
Group trips · Family trips
After the trip
When you're home, Palette builds a recap automatically — the places, the photos, what you said you loved. A personal travel archive that grows for years, beautiful enough to share, and quietly making the next trip smarter.
It learns you, one tap at a time
One tap after each experience teaches Palette something real about you. Multiply that across every trip and the picks stop feeling generic and start feeling personal — your taste, remembered, working for you on the next trip and the one after that.
Why Palette
Travel got cheaper to sell and worse to buy. The apps in the middle won. Palette is built on one idea: the value should flow back to the person actually taking the trip.
Book direct and you're still the hotel's guest — your points, your status, the upgrades. Book through an OTA and you lose all of it.
No middleman commission stacked on top. The hotel saves, and that saving reaches you as the member rate.
Used to make your trips better — never sold, never traded. The thing that learns you belongs to you.
Plan, price, book, and find your way once you're there — without bouncing between five apps that don't know you.
From the founder
I've watched thousands of travelers check into hotels they didn't love, eat at restaurants they regretted, and leave trips wishing they'd planned differently. I've felt it myself too — and I see it in everyone around me who wants to travel more but doesn't know where to go, what they'd actually enjoy, what's close enough to be a real option, or how often they can realistically make it happen.
We're opening in waves. Drop your email for early access — you'll get founding-member perks and direct-booking rates the day you're in.
Questions, answered